The World Trust Compact (WTC) is a global movement of organisations committed to honest, honourable and human centred business. The highest standards of trust, honesty, integrity, transparency, and respect.​ In an age of hyper connectivity, hyper advancements in technology, and rising spread of disinformation we are facing a crisis of trust. Our mission is to build a new generation of trust in people and business. ​Our member organisations commit each year, to uphold our principles of trust and ethical business. To elevate trust on a global scale.

Any organisation committed to enhancing trust and ethical standards in its operations can join the WTC. This includes corporations, small businesses, non-profits, and educational institutions.

The WTC is based on our 3 pillars of trust. Organisations commit to being Honest, Honourable and Human in their endeavours. Our 5 Principles are Trust, Honesty, Integrity, Transparency, and Respect. Members commit to integrating these principles into their business practices.

Members of the WTC gain access to a network of like-minded organisations, resources to enhance trust practices, opportunities for collaboration, and the ability to showcase their commitment to trust through the WTC certification and branding materials.

The WTC and WTX are complementary initiatives. While the WTC focuses on principles and commitments to trust, the WTX provides a quantitative measure of trust. WTC members are encouraged to participate in the WTX to demonstrate and benchmark their levels of trustworthiness on an annual basis.

At this time, the WTC is primarily designed for organisations. However, individuals can support the compact by advocating for its principles within their professional and personal networks.

Yes, the WTC is designed to be inclusive of organisations of all sizes. Small businesses and startups can participate and benefit from building a trusted brand from the outset.

Company Name, Company Website, Annual Gross Revenue, Locations, Sector/Industry, Entity Type, Number of Employees, Number of Customers, Point of contact information.

We believe in the power of people. We believe in the power of collective action. For every new member of the WTC we will add the total number of your employees and the total number of your customers to our 1 Billion Acts of Trust initiative. By showing your commitment to upholding trust to each of and every one of your customers and employees, we hope to elevate honesty and trust on a global scale.

Organisations can join the WTC by submitting an online application. You will be asked to sign the compact charter, pledging to uphold the WTC principles.

Yes, there is a membership fee which supports the administration of the compact, development of resources, and initiatives to promote trust globally. The fee structure varies based on the size and type of organisation.

Members are required to uphold the five core principles of trust and participate in the WTC community to support the fostering of trust within their organisation and with external stakeholders. Each year members are required to: Agree and sign the WTC (online). Share their commitment and achievements publicly via social media. Uphold their commitment to honest, honourable and human centred business practices.

Member organisations are asked to share and communicate their commitment to honest, honourable and human business each year to their customers and employees. We ask that they make a public commitment via their social media channels each year. We believe that publicly communicating their commitment to improving trust in the world will create accountability.

Organisations that fail to meet the commitments will receive support and guidance to address these areas. Persistent failure uphold the values of the community may result in suspension of membership.

The WTC is and initiative run by the World Ethics Organisation (WEO). WEO is a for purpose organisation, not a not-for-profit organisation. However, a portion of our profits from the WTC support member programs and initiatives in order to elevate trust and honesty in communities around the world. This includes annual contributions to our charity partners. We believe like many of our members that generating revenue and doing good in the world does not need to be mutually exclusive. We look forward to continuing to promote trust in the world and to deliver value for our members.

Members can communicate their commitment through the use of WTC branding, inclusion in marketing materials, and by sharing their trust initiatives and achievements publicly.

The World Trust Index (WTX) is a global benchmark that measures an organisation's trustworthiness based on organisational policies and procedures related to trust as well as the combined Promoter Scores from both customers (CPS) and employees (EPS). It provides a clear, transparent, and standardised way to evaluate and communicate trust across industries.

Any organisation, regardless of size or industry, can participate in the WTX. Eligibility is based on the ability to provide verifiable promoter score data from both customers and employees. Therefore, organisations must have at least 1 direct employee and 1 customer. The expected response and coverage rates of the promoter score data requirements are adjusted according to the size of the organisation. The term customer is used by the WTC but may be used interchangeably with clients, students or patrons or other such term depending on your industry.

The WTX is calculated using an online evaluation. An organisation will complete the evaluation, answering questions related to organisational policies and procedures, input and certify Customer promoter score data, and input and certify Employee promoter score data. The scores are then aggregated into a final rating, weighed against organisational policies and procedures that represents the organisation's overall culture of trust.

You will need the following information and materials: Your Customer Promoter Score - cPS (Number) Your Employee Promoter Score - ePS (Number) Provide a signed declaration letter from a senior executive (e.g., CEO, CFO, CMO, COO, Chief Ethics Officer, General Counsel, C-suite, VP, or Director level) confirming the accuracy and validity of the promoter scores submitted. This declaration should be on your company letterhead. A template is provided in the FAQ. ONE (1) of the following pieces of evidence: Summary Report from Survey Tool: Upload an exported summary report of your promoter scores from your survey platform (e.g., SurveyMonkey, Qualtrics, Survey Sparrow etc.). (OR) Anonymized Sample Data: Provide an anonymized dataset of survey responses, ensuring all personally identifiable information (PII) is removed. (OR) Third-Party Verification Certificate: If applicable, upload a certificate or letter from an external firm that conducted or verified your surveys. 5. Company Information related to the following areas: Company Name Annual Revenue Number of Employees Number of Customers Structure Operating Geographies Industry/Sector Company Mission Company Values Code of Conduct / Code of Ethics Promoter Score Coverage and Response Rates Trust, Ethics & Compliance Policies Training, Learning and Development Practices

Participation in the WTX requires submission of promoter score data from both customers and employees. This ensures that the trust rating is based on comprehensive, balanced feedback and may be benchmarked against other organisations.

Organisations submit promoter score data along with a signed attestation confirming the integrity of the data. Organisations will also be asked to upload and include supporting material to validate the integrity of the data.

Participation in the WTX provides organisations with a globally recognised trust rating, enhancing their reputation and credibility with customers, employees, and stakeholders. It also allows organisations to benchmark their culture of trust against industry peers.

Yes, the WTX is designed to be inclusive of organisations of all sizes. Small businesses and startups can participate and benefit from building a trusted brand from the outset.

Yes, there is a fee to participate in the WTX, which covers the costs of data processing, verification, and the development and use of the WTX rating for promotional purposes. Pricing varies based on the size and type of organisation.

A low trust score provides an opportunity to identify areas for improvement. We offer resources and best practice guidance to help organisations improve their levels of trust and, consequently, their WTX rating.

The WTX score is presented as a star rating and a numerical value. Organisations receive digital assets to display their WTX rating on their website, marketing materials, and other communication channels.

Yes, organisations can request a review or re-evaluation if they believe there has been an error in their WTX rating. We will work with the organisation to address any concerns and ensure the accuracy of the rating.

Questions: Questions asked as part of the gathering of promoter score data should reflect the following typical language: “How likely are you to recommend our organisation on a scale from 0 to 10” “On a scale of 0 to 10, how likely are you to recommend our organisation/organisation name to a friend or colleague?” Small variations of this language may be considered. If you would like to check on the language your organisation uses for the purposes of the promoter score, please get in touch to discuss. Coverage/Response Rates: WEO understands that gathering promoter score data is complex. We encourage all organisations to survey as many customers and employees as possible. We expect that promoter score data provided by your organisation is in line with promoter response rate averages for the size of your organisation.

We understand and recognise that many organisations already undertake best practice in regularly gathering, reviewing, and responding to promoter score data. Many of these processes are embedded into complex CRM/HR systems and data. We verify user submitted data and in line with our values, extend trust to organisations that data submitted is of the highest integrity. For any rare occasion that organisations submit data that is of poor quality or attempts to deliberately mislead or falsely represent promoter data, an investigation will take place. Following the investigation, if the organisation has been found guilty of deliberately violating our values of trust and honesty, the organisation will no longer be eligible to undertake WTX and will be removed from the WTC indefinitely.

Members complete the WTX evaluation and are assigned a rating on an annual basis. Members are assigned their rating for the year in which the evaluation takes place. Where evaluations are completed part way through the year, the organisation will receive updated branding materials in December ready for use in the new year. For example: Organisation X is assigned their WTX Rating in July 2024. The WTC will provide organisation X with 2024 Branding materials. In December, WTGC will provide access to 2025 branding materials for Organisation X to use until annual recertification in July 2025.

The WTX online evaluation will ask questions related to areas below. The evaluation questions are adjusted to expectations of company size and type. Company Name Annual Revenue Number of Employees Number of Customers Structure Operating Geographies Industry/Sector Company Mission Company Values Code of Conduct / Code of Ethics Promoter Score - Customers (CPS) Promoter Score - Employee (EPS) Promoter Score Coverage and Response Rates Trust, Ethics & Compliance Policies Organisational Learning and Development Practices

To ensure the integrity of the World Trust Factor Index (WTX), we require organizations to provide the following: Complete the Online WTX Evaluation: Input your customer and employee promoter scores into our secure online platform. Upload a Signed Declaration: Provide a signed attestation from a senior executive (e.g., CEO, CFO, Chief Ethics Officer, General Counsel, C-suite, VP, or Director level) confirming the accuracy and validity of the promoter scores submitted. This declaration should be on your company letterhead. Submit Additional Evidence (Choose One): Summary Report from Survey Tool: Upload an exported summary report of your promoter scores from your survey platform (e.g., SurveyMonkey, Qualtrics, Survey Sparrow etc.). (OR) Anonymized Sample Data: Provide an anonymized dataset of survey responses, ensuring all personally identifiable information (PII) is removed. (OR) Third-Party Verification Certificate: If applicable, upload a certificate or letter from an external firm that conducted or verified your surveys.

Yes, to ensure the validity and reliability of your promoter scores, we require all organisations to achieve a 95% confidence level with a 5% margin of error for both employee and customer surveys. This standard is essential for maintaining the credibility and accuracy of the World Trust Factor Index and aligns with industry best practice. Understanding the Calculations Confidence Level (95%): This means you can be 95% certain that the sample accurately reflects the attitudes of your entire population. Margin of Error (5%): This indicates that the true value of the promoter score is within ±5% of the observed value in the sample. Population Size (N): Total number of individuals in the group (employees or customers). Sample Size (n): Number of survey responses needed to meet the statistical requirements. The sample sizes are calculated using the finite population correction formula for sample size determination. Sample Size Breakdown Using a Sample Size Calculator To determine the exact required sample size for your specific population: Identify Your Population Size (NNN): Total number of employees or customers. Input Values into a Calculator: Use an online sample size calculator like: SurveyMonkey Sample Size Calculator Qualtrics Sample Size Calculator Enter: Confidence Level: 95% Margin of Error: 5% Population Size: Your total number of employees or customers Proportion: 50% (use 0.5 if unsure) Obtain the Required Sample Size: The calculator will provide the minimum number of responses needed. Why High Response Rates Are Required for Small Populations Greater Proportion Needed: In smaller populations, each individual represents a larger percentage of the whole, so more responses are needed to accurately reflect the population. Example: With 50 employees, each employee represents 2% of the population. To achieve statistical significance, you need a higher percentage of responses compared to larger populations. Example 1: Population Size of 50 Organisation: A small company with 50 employees. Required Sample Size: 44 employees need to respond to the survey. Implication: You need responses from approximately 88% of your employees to meet the statistical requirement. Example 2: Population Size of 100 Organisation: A company with 100 customers. Required Sample Size: 80 customers need to respond. Implication: You need responses from 80% of your customers. Example 3: Population Size of 200 Organisation: An organization with 200 employees. Required Sample Size: 132 employees need to respond. Implication: You need responses from 66% of your employees. Example 4: Population Size of 1,000 Organisation: A medium-sized company with 1,000 customers. Required Sample Size: 278 customers need to respond. Implication: You need responses from approximately 28% of your customers. Example 5: Population Size of 10,000 Organisation: A large corporation with 10,000 employees. Required Sample Size: 370 employees need to respond. Implication: You need responses from about 3.7% of your employees.

To determine your required sample size: Identify Your Population Size: Total number of employees or customers. Use a Sample Size Calculator: Input your population size, desired confidence level (95%), and margin of error (5%) into a calculator like SurveyMonkey's Sample Size Calculator or Qualtrics Sample Size Calculator. The confidence level is a guideline only. Example: For a population of 1,000: Required sample size ≈ 278 respondents.

We understand that some organisations may face challenges in meeting the recommended thresholds. If you're unable to do so: Provide an Explanation: Include a brief note in your submission explaining the circumstances. Submit What You Have: Provide the data collected along with details of your survey methodology. Our Review Process: Our team will assess your submission on a case-by-case basis, considering your efforts and any constraints faced.

To submit anonymised sample data: Export the Survey Data: Download your survey responses in CSV or Excel format. Anonymize the Data: Remove or replace any personal identifiers (e.g., names, emails, employee IDs) with generic labels. Verify Data Security: Ensure no PII remains in the dataset. Convert and Upload the File: Convert the file to pdf. Upload the anonymised file through our online platform.

Your summary report should provide an overview of your survey results, including: Total Number of Respondents: The number of individuals who completed the survey. Calculated Promoter Scores: Include the Promoter Score (PS) or equivalent metrics. Survey Period Dates: Indicate when the survey was conducted. Ensure the report: Is Exported Directly from Your Survey Platform: Use built-in reporting features for authenticity. Excludes Sensitive Information: Do not include any personal or confidential data. Please convert the report to pdf ready to submit.

A third-party verification certificate is a document provided by an external firm that conducted or audited your surveys. It should: Confirm the Validity of Your Promoter Scores: Attest that the data is accurate and collected ethically. Be Issued on the Firm's Official Letterhead: Includes the firm's logo and contact information. Include Contact Details for Verification: So we can reach out if needed. To obtain one: Engage a Reputable Third-Party Firm: Use established survey or auditing services. Request a Verification Letter or Certificate: Upon completion of their services.

We require a signed declaration on your company letterhead, which must be: Printed on Official Letterhead: Use your organisation's standard letterhead for authenticity. Signed by a Senior Executive: The declaration must be signed by a high-ranking official (e.g., CEO, CFO, Chief Ethics Officer, General Counsel, C-suite, VP or Director level). Uploaded via Our Online Platform: Scan or take a high-quality photo of the signed document and upload it as a PDF or image file.

Data Usage: Your data will be used solely for verifying your promoter scores and certifying your organization. Confidentiality: We adhere to strict confidentiality protocols and will not share your data with any third parties without your consent.

Yes, to maintain up-to-date certification and reflect current promoter scores, we require annual submissions following the same process.

Clear Communication: Explain the purpose and importance of the survey to participants. Assurances of Confidentiality: Encourage honest feedback by ensuring responses are anonymous. User-Friendly Surveys: Keep surveys concise and easy to complete. Reminders: Send follow-up messages to prompt participation.

Our team aims to review submissions within 2-3 weeks. If additional information is needed, we will contact you promptly.

Initial Review: Our team carefully reviews all submissions for completeness and consistency. Follow-Up: If discrepancies are identified, we will reach out to you for clarification or additional information. Commitment to Integrity: Maintaining trust in the certification process is paramount. Organisations found to have intentionally misrepresented data may face consequences, including revocation of certification and inability to participate in the WTX or WTC indefinitely.

Please find attached the template that may be used in submitting your signed declaration as part of your WTX evaluation and submission. Please ensure this includes your company letterhead.

Please find attached the template that may be used in submitting your signed declaration as part of your WTX evaluation and submission. Please ensure this includes your company letterhead.